PRIVACY
POLICY.

1. Who We Are

This Privacy Policy applies to homesbyfarhan.com, operated by Farhan Khan, Licensed Real Estate Broker, NC License #345752, independently operating under DASH Carolina.

Data Controller: Farhan Khan  ·  farhan.khan@dashnc.com  ·  (919) 849-3227  ·  Holly Springs, NC

2. Information We Collect

Information you provide directly:

• Full name, email address, phone number
• Property preferences, buying or selling timeline, budget range
• Messages and inquiries submitted through contact forms on this site
• Information shared during phone calls or consultations

Information collected automatically when you visit:

• IP address, browser type, device type and operating system
• Pages visited, time on site, links clicked and referring source
• Cookie identifiers, pixel data and ad interaction data (see Section 4)

Information from third-party platforms:

• Lead and search behavior data from Ylopo IDX
• Ad engagement data from Meta (Facebook and Instagram) and Google
• Public property and listing data from the Triangle MLS via IDX

3. How We Use Your Information

• To respond to your real estate inquiries and schedule consultations
• To send property listings, market updates and relevant real estate content
• To contact you by phone, email or SMS regarding your inquiry or active search
• To manage your profile in our CRM system (Follow Up Boss)
• To run retargeting campaigns on Meta, Google and other ad platforms
• To improve our website performance, content and marketing effectiveness
• To comply with applicable laws, NCREC regulations and brokerage requirements

4. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to operate this website and deliver targeted advertising. The technologies we use include:

• Meta Pixel (Facebook/Instagram): Tracks page views, form submissions and conversions. Used to build custom audiences and run retargeting ads on Facebook and Instagram. Meta Privacy Policy →
• Google Analytics & Google Ads: Tracks website usage and measures ad performance. May be used for Google remarketing audiences. Google Privacy Policy →
• Ylopo IDX Tracking: Ylopo uses cookies to track property search behavior and connect leads to our CRM. Ylopo Privacy Policy →
• Essential Cookies: Required for core website functions including form submissions, page navigation and security.

You can manage or disable cookies through your browser settings. Disabling cookies may limit some website functionality. To opt out of Meta advertising tracking visit facebook.com/ads/preferences. To opt out of Google advertising visit adssettings.google.com.

5. Third-Party Platforms & CRM

Your information may be processed by the following platforms as part of our real estate operations:

• Follow Up Boss — CRM platform for managing leads and client communications
• Ylopo — IDX property search, lead capture and automated nurture sequences
• DASH Carolina — Our licensed brokerage platform and agent services
• Meta (Facebook / Instagram) — Lead ads, retargeting and audience building
• Google Ads — Search and display advertising campaigns

Each platform maintains its own privacy policy. We share your data only to the extent necessary to provide real estate services to you.

6. SMS & Email Communications

Automated follow-up messages may be sent via our CRM system (Follow Up Boss) based on your inquiry and search activity.

7. Data Sharing & Disclosure

We do not sell your personal information. We may share your information with:

• DASH Carolina (our brokerage) as required by our brokerage relationship and NCREC regulations
• Service providers who assist in operating our website and business (CRM, email, IDX, analytics platforms)
• Law enforcement or regulatory authorities when required by applicable law
• Successor entities in the event of a business transfer, merger or acquisition

8. Data Retention

We retain your contact information and lead records for as long as necessary to provide real estate services and comply with legal obligations. Real estate transaction records and related CRM data may be retained for up to 7 years in accordance with North Carolina real estate record-keeping requirements.

You may request deletion of your personal data at any time by contacting us, subject to applicable legal and regulatory requirements.

9. Your Rights

Depending on your state of residence, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information
• Opt out of marketing communications at any time
• Withdraw consent for data processing where consent is the legal basis

To exercise any of these rights, email us at farhan.khan@dashnc.com. We will respond within a reasonable timeframe.

10. IDX & MLS Disclaimer

Property listings displayed on or linked from this site are provided through IDX (Internet Data Exchange) from the Triangle MLS. Listing data is deemed reliable but is not guaranteed accurate or complete. All listings are subject to prior sale, change or withdrawal without notice.

Neither Farhan Khan nor DASH Carolina shall be responsible for any typographical errors, misinformation or misprints. Properties may be listed or sold by various participants in the MLS.

11. Children’s Privacy

This website is not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately and we will take steps to delete it.

12. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology or applicable law. The “Last updated” date at the top of this page indicates when the policy was last revised. Continued use of this website after any changes constitutes your acceptance of the updated policy.